Samarth Home Design is a home decor producer who sells carpets in the European Decor market through clients or online stores. I have designed a responsive web app that is a contemporary style of the imagery that is visually intrinsic.
My Role: Website designer and developer
Tools: Figma, Sketch, Balsamic, Adobe Illustrator, Adobe Photoshop, Adobe XD, React, Flutter
Duration: 6 Months
Overview
Samarth Home Design is an online store that can be accessed using a website or a web app. The brand's primary products are handwoven silk-woolen carpets. The brand desires to expand by including furniture products in the future.
Context
During the Milan design week of 2018, I came across the investors of the brand and proposed to export home decor products from India. It was a great opportunity for me to pitch in the design and create a brand identity simultaneously as I could specifically use my UI/UX design skills to my advantage.
Brand Guidelines
Luxury | Sustainable | Comfort
Brand Samarth believes everyone deserves a stylish home along with comfort. A comfortable and sustainable home generates positivity and helps in leading a peaceful time at home.
The brand expects its products to attain variations in design and display techniques.
Key Product: Carpets
Design keywords
Basic, Abstract, Artistic
Product Necessity
Ethnic, Handwoven, Pure, Accuracy
Inspirations
Country, Traditional, Ethnic,
Product
Art Silk, Wool, Cotton, Jute
Hand-knotted by Indian artists, from the highest-quality wool and bamboo silk, make the interior acquires a unique charm. Their layered woodcut with original 3D effect.
Colour Palette
Brand voice is Formal and Informative. The focus is on comfort and luxury thus site colour scheme is warn and sophisticated which also communicates brand identity.
Approved logo
Unapproved Logo
Typography
Headings
Body labels
Image Style
The image style of Samarth is clean, clear, classic, and sophisticated. Most of the images will represent at-home comfort. Images demonstrate the relationship between the product and user, expressions, and comfort. The product has been purposely shot at home to convey the product's identity.
Userflow
Business Cards Design
Futurescope
I plan on designing a web application for the brand that will ease product accessibility for the user.
Links
Find the prototype in the brand description.