About me
Shruti Katkar
Hi, I’m Shruti Katkar, a passionate Senior UI/UX Designer currently working at University of Toronto. With over 3 years in design, I specialize in bridging business goals with user needs, using research-driven insights to deliver user-centered solutions.
I use cognitive empathy to make data driven decision. I thrive in collaborative environments, partnering with developers, marketers, and stakeholders to launch products that delight users and drive results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
Discover My Journey in Design
From coding mentor to full-time designer, my path has been shaped by a passion for crafting purposeful, empathetic, user-centered digital experiences, blending pedagogy, psychology, structure, and design into every project.
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together - whether it’s your brand, your website, or your next big idea.
About me
Shruti Katkar
Hi, I’m Shruti Katkar, a passionate Senior UI/UX Designer currently working at University of Toronto. With over 3 years in design, I specialize in bridging business goals with user needs, using research-driven insights to deliver user-centered solutions.
I use cognitive empathy to make data driven decision. I thrive in collaborative environments, partnering with developers, marketers, and stakeholders to launch products that delight users and drive results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
Discover My Journey in Design
From coding mentor to full-time designer, my path has been shaped by a passion for crafting purposeful, empathetic, user-centered digital experiences, blending pedagogy, psychology, structure, and design into every project.
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together - whether it’s your brand, your website, or your next big idea.
About me
Shruti Katkar
Hi, I’m Shruti Katkar, a passionate Senior UI/UX Designer currently working at University of Toronto. With over 3 years in design, I specialize in bridging business goals with user needs, using research-driven insights to deliver user-centered solutions.
I use cognitive empathy to make data driven decision. I thrive in collaborative environments, partnering with developers, marketers, and stakeholders to launch products that delight users and drive results.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
1. Interaction design
Create seamless user flows through intuitive, responsive interfaces.
Use color, typography, and spacing to enhance usability and brand recognition
Design microinteractions and animations that guide and delight users.
Translate complex requirements into clear, engaging visual solutions.
2. USER RESEARCH
Research Strategy & Planning
Execution & Methods
Analysis & Synthesis
Communication & Impact
3. PROTOTYPING (FIGMA, FRAMER)
Framer design from scratch
Website re-design
Figma to framer
Framer development
4. USABILITY TESTING
Plan and conduct usability sessions to identify friction points in user flows.
Gather feedback from real users to uncover areas for improvement.
Analyze test results to prioritize design changes and enhance accessibility.
Iterate designs based on insights, ensuring intuitive and satisfying experiences.torytelling and messaging
5. DESIGN SYSTEMS
Documentation & Guidelines
System Architecture & Governance
Consistency & Standards
Collaboration & Enablement
6. RESPONSIVE & MOBILE-FIRST DESIGN
Breakpoint Strategy & Framework
Component Responsive Behavior
Layout Patterns & Templates
Mobile-First vs. Desktop-First Approach
Discover My Journey in Design
From coding mentor to full-time designer, my path has been shaped by a passion for crafting purposeful, empathetic, user-centered digital experiences, blending pedagogy, psychology, structure, and design into every project.
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Senior UX Designer
University of Toronto
2024 - 2025
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
Lead Designer
SGi Lighting
2020 - 2023
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
LX Designer/Mentor
WhatHatJr.
2018 - 2020
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
Web Developer
Par5
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together - whether it’s your brand, your website, or your next big idea.